The Beth Zemsky Podcast: Episode 9

Narrative Strategy with Eleonore Wesserle

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In this episode, I am joined by my friend and colleague, Eleonore Wesserle, to discuss how to construct powerful values focused movement building narratives. Eleonore is a communications consultant and founder of the new narrative strategy consulting practice Dreams to Power.

We talk about Eleonore’s “Now Wow How” narrative framing strategy and how it can be practically utilized to shift from issues-based to values-based organizing to build towards transformational change. We also apply some basic narrative strategy concepts to our discussion of some current events and suggest a few alternatives to some of the current progressive narratives about these events employing the “Now Wow How” narrative tool.