As organizers, we know that our work is built on relationships, interconnection and focused on making significant systemic change. Why then, is it sometimes so hard to explain what we do? In this video Beth describes the difference between a movement and a campaign and how they are used to motivate involvement and build power. In just two minutes, she offers a frame and a clear analysis of what movement work is, why it matters, and how we can amplify our impact in the world by choosing effective narratives that lift up our values and our interdependence. This video is a must-see for anyone doing work in social movements, and for anyone training organizers to think beyond campaigns and towards movement-building. Special thanks go to Team Dynamics for their prodding, partnership, and support to create this video.
Here is what Beth’s friend and colleague Liz Loeb as to say about the video –